“A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda

In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current organization? Believe it or not, I started off as an intern in foodpanda and in just two years I am the Director & Vice President,

“Best insights and tips will come from your users. Meet them and plough back the learnings”, says Karan Kumar, Product Marketing Manager, Citibank

In conversation with Karan Kumar, Product Marketing Manager, Cards Product Business, Citibank India Could you tell us a little about your professional and academic background and how you came to become the Product Marketing Manager @ Citibank India? Am a firm believer in the saying – ‘where you are ought to be , you shall be’. I

“Corporate banking requires a good mix of Relationship skills, EQ, credit understanding and common sense”, says Monu Jain, EVP, IndusInd Bank

In conversation with Monu Jain, Executive Vice President, Business Head – Commercial Banking, India (ex West) What does a typical work day in your life look like? I work in the role of a leader who manages a large team to drive revenues for the Region. An average work day is typically hectic for me with

“IBM has a performance-based culture that talented people find very attractive”, says Reena Roy, Social Media Recruitment & Branding Leader, IBM

In conversation with Reena Roy, Social Media Recruitment & Branding Leader, IBM Can you describe your role @ IBM? What does it mean to be the “Social Media Recruitment & Branding Leader”? In my current role, my focus is to integrate social media into the India recruitment strategy. Adopting newer and agile ways to connect

“We look for smart, creative, original thinkers with a serious can-do attitude who come up with solutions”, says Shashank ND, Founder & CEO, Practo

In conversation with Shashank ND, Founder & CEO, Practo How and when did you feel the need to start Practo? Was it based on a personal experience or did you simply see it as an existing gap in the market? We started Practo with the vision to help mankind live healthier, longer lives by making better

“Our focus is on customer satisfaction, everything else is organized around this goal”, says Girish Kundlani, Co-founder & Director, Big Rattle Technologies

In conversation with Girish Kundlani, Co-founder & Director, Big Rattle Technologies How and when did you feel the need to start ‘Big Rattle Technologies’? What was the vision and how has it changed over the years? I always wanted to have my own setup and was waiting for the right opportunity. I had a product

“Building value through differentiation & meaningful connections is the key”, says Neha Savardekar, Director, Brand Communications, DDB

In conversation with Neha Savardekar, Director, Brand Communications, DDB Can you tell us about your professional & academic background? Please brief us about your role at DDB Mudra? I am a Chemistry graduate from Mumbai University. I also learned German and did my PGDBA from Indo German Chamber of Commerce. Post gaining relevant work experience

“Technology innovation @ Edureka will change the entire learning experience”, says Lovleen Bhatia, Co-founder, Edureka

In conversation with Lovleen Bhatia & Kapil Tyagi, Co-founders, Edureka What was the original source of inspiration for you to start Edureka? (Was it based on a personal experience or did you simply see it as an existing gap in the market?) It was a mix of both. It was definitely personal, as we both

Rockstar Recruiters on iimjobs.com – January 2015

And we are back with yet another list of the top recruiters for the month that went by. With the holidays behind us and the New Year looming ahead, a lot of companies are hiring. Recruiters have been busy posting awesome jobs and taking action on a number of applications received. While every recruiter is different, all

“We are no longer the demography but also the psychography of our demand landscape”, says Paresh Baghel, Business Strategist, Escorts Group

In conversation with Paresh Baghel, Business Strategist, Escorts Group Please tell us about your professional & academic background. Can you also brief us about your role in your current organization?  I am an electrical engineer and an MBA in Finance from Asian Institute of Management, Manila (Batch 2008). I started my career in front end

“I always thought of applying technology to solve real world problems”, says Piyush Agarwal, CEO & Founder, Superprofs.com

In conversation with Mr. Piyush Agrawal , CEO and Founder, Superprofs.com (Aurus Network) How and when did you feel the need to start Aurus Network? Was it based on a personal experience or did you simply see it as an existing gap in the market? When I was pursuing my education in Stanford University, I started

“A good product manager should know how to say no”, says Wishy Arora, Senior Manager – Mobile Products at Cleartrip.com

In conversation with Wishy Arora,  Senior Manager – Mobile Products at Cleartrip.com Please tell us about your professional & academic background. Can you also brief us about your role in your current organization? I completed my B.E. in Computer Engineering from Pune University. Around mid-way through engineering, I’d already decided that an MBA was the

“Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare

In conversation with Amit Ranjan, Co-founder & Director of Operations, SlideShare (a LinkedIn company) How and when did you feel the need to start SlideShare? Was it based on a personal experience or did you simply see it as an existing gap in the market? A casual conversation with my sister made us both realize that

Paid Advertising Vs Word of Mouth

Paid Advertising through Marketing Muscle Flex Vs Word of Mouth Driven by Inherent Product Strength By Vedanarayanan Vedantham There are two broad ways in which B2C businesses can grow. The first is the tried and tested method and has been used since the dawn of capitalism. This involves making material investments in marketing/ branding/ advertising

“A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com

In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? I started my professional journey straight after my graduation with Vodafone (then Orange) and was associated with them in Customer Service for 2.5 years between

“Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla

In conversation with Vedanarayanan Vedantham, Head of Marketing, Stayzilla Please tell us a little about your professional & academic background. Can you also brief us about your role in your current organization? I am an engineer + b-school grad from SPJIMR, Mumbai. Dabbled with financial services consulting & product management before getting bitten by the

HR Chronicles- “Hiring for future is the Key”, says Pawas Anand, Senior HR Leader

HR Chronicles- In conversation with Pawas Anand, Senior HR Leader Can you give an example of how HR has been important to the bottom line? No specific example but few thoughts. Hire for future, which is the key. HR leaders should understand the business intricacies and then propose a talent strategy, which now days, I

“Makaan.com is the leader and go to destination on mobile”, says Sailesh Chaudhary, Senior Product Manager, Makaan.com

Young Achievers- In conversation with Sailesh Chaudhary, Senior Product Manager, Makaan.com Please tell us about your professional & academic background. Can you also brief us about your role in your current organization? A software engineering background armed with an MBA degree from Great Lakes, Chennai, made me choose the internet product domain. I started my

“An optimal Business Mix balances between growth and profitability dimensions”, says Harshvardhan Singh Chauhan, Group Business Strategist, Godrej

In conversation with Harshvardhan Singh Chauhan, Group Business Strategist, Godrej Please tell us about your professional & academic background. Can you also brief us about your role in your current organization? Academically, I have done my Bachelors in Technology in Computer Science Engineering from Jaypee Institute of Information Technology (JIIT). Thereafter, I pursued a Masters in Business

Learn & Grow- Build the career that matters to you

Steve Jobs once said- “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” As a leader in your field, you may have already reached your professional goals to