Managing Your Brand Reputation on Social Media
A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what they don’t realise is that its popularity makes it the perfect platform to market any brand or business. Maybe social media isn’t all pros, but neither is anything else. The fact that it is so widespread and influential makes it all the more important for a business to have a presence on the various social media platforms.
Facebook, Instagram and Twitter are now more widely used around the world than conventional newspapers, and marketing your brand through these channels is much more lucrative nowadays, especially since it’s free. It just requires some amount of skill and a lot of hard work and alertness. Here are some tips on how to use these platforms to your advantage.
Use it for Advertising
The thing about social media is the sheer number of users you can reach out to, and when has it ever been a bad idea to get more people to read about your business? It’s a great way to gain visibility, because not only is there much more traffic on it than ever before, but perhaps more importantly, it’s also free (or much less expensive than other channels). Another advantage is that because of all the tracking social media platforms do, your advertisements usually reach only targeted audience, who are actually interested in your product or service. All this makes the art of social media advertising a useful tool.
Increase your SEO Ratings
Search Engine Optimization, or SEO, is what is done to make your business come out on top of any related search results. You could pay to have your website or blog on the top of a search, but you could also use keywords and other smart ways to do it for free! Being active, getting recommendations from other sites and putting out genuinely good content is what will get you the most points here, and higher your SEO ranking, the higher your website would be in someone’s search results.
Be Active and Responsive
Even those who know about how useful social media can be to promote a business are not always making the best of it. Advertisements are not the only way to get people to like you. You need to engage your present clientele, address any complaints they have and be at their beck and call, and using social media channels is the best way to do that.
It’s increasingly common nowadays for someone to post a complaint or review on social media about any establishment. Replying to these reviews, be it good or bad, is usually very helpful. Being polite while doing so, and also being prompt in addressing complaints on these social media channels, is essential.
This is perhaps the most important thing to remember while maintaining your social media presence. If you own a business, you must keep in mind that it’s not only your business people have an eye on; it’s also you. One wrong move online may very well bring needless attention. Avoid typos or rude comments, especially while posting through your business profile. You must be active, but that doesn’t mean you can let your guard down while on social media.
All this said, it’s now true that the tech-savvy people of the world are much more likely to succeed in any business than anyone else. Skills like data analytics, SEO, blogging, etc. are not just hobbies anymore. They are now things that make new graduates more employable. Digital Marketing and Social Media Marketing are actual job profiles now, creating employment opportunities because businesses are slowly realising its importance and dedicating sectors to this field.
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