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“Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

“Being customer-centric is one of the most important pillars for any organization that wants to build brand loyalty and emotional attachment”, says Rohan Prasher, Corporate Brand Manager, Asian Paints

In conversation with Mr. Rohan Prasher, Corporate Brand Manager @ Asian Paints. Please tell us about your professional & academic background. What responsibilities does your designation entail? With over 8 … Continue Reading “Being customer-centric is one of the most important pillars for any organization that wants to build brand loyalty and emotional attachment”, says Rohan Prasher, Corporate Brand Manager, Asian Paints

“#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com

In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com

Young Achievers – Varun Alagh, Brand Manager – Coke, The Coca-Cola Company

In conversation with Varun Alagh, Brand Manager – Coke, The Coca-Cola Company Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading Young Achievers – Varun Alagh, Brand Manager – Coke, The Coca-Cola Company

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