“Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin
Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin