Apple, Facebook, Alibaba – what do these large corporations have in common? They’ve spent significant efforts on building a brand that’s instantly recognisable and identifiable. They tend to generate varying … Continue Reading 5 ways to brand yourself & your company
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A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what … Continue Reading Managing Your Brand Reputation on Social Media
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Are you an intern? Or, do you think you would be interning sometime soon? If your answer is yes, read on to know what you should do to turn your … Continue Reading 10 ways to turn an internship into a full-time job
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Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin
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In conversation with Mr. Rohan Prasher, Corporate Brand Manager @ Asian Paints. Please tell us about your professional & academic background. What responsibilities does your designation entail? With over 8 … Continue Reading “Being customer-centric is one of the most important pillars for any organization that wants to build brand loyalty and emotional attachment”, says Rohan Prasher, Corporate Brand Manager, Asian Paints
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In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com
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By Vedanarayanan Vedantham Cricket has gone through multiple rounds of evolution over the last several decades. It started off with just one format – Test Cricket. Excellence during this period … Continue Reading Parallels in the evolution of Cricket & Marketing
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In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com
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In conversation with Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries Please tell us a little about your professional & academic background. Can you also brief us about your role in … Continue Reading “We engage influencers of each brand to drive awareness”, says Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries
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In conversation with Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra Please tell us about your professional & academic background. Also, it would be great if you could brief … Continue Reading Young Achievers – Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra
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In conversation with Nidhi Minj, Senior Marketing Manager, Bharti Airtel Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Nidhi Minj, Senior Marketing Manager, Bharti Airtel
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Recruitment is a fairly boring industry but there are some organizations (and ad agencies) that do come out with some great creative recruitment adverts to bring a smile to your … Continue Reading 9 Creative Recruitment Ads that Rock!
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In conversation with Dr. Neha Venkatesh, Global Brand Manager, Dr. Reddy’s Laboratories Please tell us a little about your professional & academic background along with a small brief about your … Continue Reading Young Achievers – Dr. Neha Venkatesh, Global Brand Manager, Dr. Reddy’s Laboratories
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In conversation with G.S.N. Aditya, Brand Manager – Tata Steel Talk about your professional & academic background. Can you also brief us about your role in your current organization? Well … Continue Reading Young Achievers – G.S.N. Aditya, Brand Manager – Tata Steel
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In conversation with Soudip Banerjee, Asst. Brand Manager – Nutralite, Zydus Wellness Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading Young Achievers – Soudip Banerjee, Asst. Brand Manager – Nutralite
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We keep hearing people talk about the importance of building a personal brand but it’s become even more important these days given the job market. Creating a powerful personal brand … Continue Reading Career Growth Strategy – Building a Personal Brand
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