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Apple, Facebook, Alibaba – what do these large corporations have in common? They’ve spent significant efforts on building a brand that’s instantly recognisable and identifiable. They tend to generate varying … Continue Reading 5 ways to brand yourself & your company
A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what … Continue Reading Managing Your Brand Reputation on Social Media
Are you an intern? Or, do you think you would be interning sometime soon? If your answer is yes, read on to know what you should do to turn your … Continue Reading 10 ways to turn an internship into a full-time job
Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin
In conversation with Mr. Rohan Prasher, Corporate Brand Manager @ Asian Paints. Please tell us about your professional & academic background. What responsibilities does your designation entail? With over 8 … Continue Reading “Being customer-centric is one of the most important pillars for any organization that wants to build brand loyalty and emotional attachment”, says Rohan Prasher, Corporate Brand Manager, Asian Paints
In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com
By Vedanarayanan Vedantham Cricket has gone through multiple rounds of evolution over the last several decades. It started off with just one format – Test Cricket. Excellence during this period … Continue Reading Parallels in the evolution of Cricket & Marketing
In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com
In conversation with Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries Please tell us a little about your professional & academic background. Can you also brief us about your role in … Continue Reading “We engage influencers of each brand to drive awareness”, says Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries
In conversation with Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra Please tell us about your professional & academic background. Also, it would be great if you could brief … Continue Reading Young Achievers – Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra
In conversation with Nidhi Minj, Senior Marketing Manager, Bharti Airtel Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Nidhi Minj, Senior Marketing Manager, Bharti Airtel
Recruitment is a fairly boring industry but there are some organizations (and ad agencies) that do come out with some great creative recruitment adverts to bring a smile to your … Continue Reading 9 Creative Recruitment Ads that Rock!
In conversation with Dr. Neha Venkatesh, Global Brand Manager, Dr. Reddy’s Laboratories Please tell us a little about your professional & academic background along with a small brief about your … Continue Reading Young Achievers – Dr. Neha Venkatesh, Global Brand Manager, Dr. Reddy’s Laboratories
In conversation with G.S.N. Aditya, Brand Manager – Tata Steel Talk about your professional & academic background. Can you also brief us about your role in your current organization? Well … Continue Reading Young Achievers – G.S.N. Aditya, Brand Manager – Tata Steel
In conversation with Soudip Banerjee, Asst. Brand Manager – Nutralite, Zydus Wellness Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading Young Achievers – Soudip Banerjee, Asst. Brand Manager – Nutralite
We keep hearing people talk about the importance of building a personal brand but it’s become even more important these days given the job market. Creating a powerful personal brand … Continue Reading Career Growth Strategy – Building a Personal Brand