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Posted Boss Series

“To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn

In conversation with Mr. Abhishek Mishra, AVP – Content Marketing at Tracxn. Please tell us a little about your professional & academic background. What responsibilities does your designation entail? I’m … Continue Reading “To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn

Posted 2 Comments on “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited) Boss Series

“Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

Posted Tips & Tricks

“Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya

In conversation with Deepesh Sharma, Digital Marketing Manager, Digital Vidya Please tell us about your professional & academic background. What are your key responsibilities at your current job? I started … Continue Reading “Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya

Posted 1 Comment on “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Business Leaders

“A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com

In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com

Posted 2 Comments on “Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla Boss Series

“Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla

In conversation with Vedanarayanan Vedantham, Head of Marketing, Stayzilla Please tell us a little about your professional & academic background. Can you also brief us about your role in your … Continue Reading “Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla