The Official Blog of iimjobs.com
Paid Advertising through Marketing Muscle Flex Vs Word of Mouth Driven by Inherent Product Strength By Vedanarayanan Vedantham There are two broad ways in which B2C businesses can grow. The … Continue Reading Paid Advertising Vs Word of Mouth
In conversation with Vedanarayanan Vedantham, Head of Marketing, Stayzilla Please tell us a little about your professional & academic background. Can you also brief us about your role in your … Continue Reading “Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla
“E-Comm, E-Comm everywhere, not a shop to see” would have been the words of Samuel Taylor Coleridge, had he been born in present day India. The pace at which the … Continue Reading E-Comm, E-Comm everywhere, not a shop to see!
Coffee with the CEO – In conversation with Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals How and when did you feel the need to start Savaari? Was it based … Continue Reading “We plan to be India’s largest car rental company in the next 5 years”, says Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals
In conversation with Prashant Sukhwani, Marketing Manager, Bunge Talk about your professional & academic background. Can you also brief us about your role in your current organization? I completed my … Continue Reading Young Achievers – Prashant Sukhwani, Marketing Manager, Bunge
Coffee with the CEO – In conversation with Deep Kalra, Founder & Group CEO, MakeMyTrip What does the future of the OTA industry in India look like? In the last … Continue Reading “Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip
Coffee with the CEO – In conversation with Pradeep Chopra, CEO, Digital Vidya After starting an online marketing company, what had driven you to venture into training and starting a … Continue Reading “Most businesses underestimate the importance of content”, says Pradeep Chopra, CEO, Digital Vidya
Coffee with the CEO – In conversation with Ankur Warikoo, CEO, Groupon What would you attribute Groupon’s success in India to? Only 1 – as unexciting as the answer may … Continue Reading “I see 2014 as the year of Clean-up”, says Ankur Warikoo, CEO, Groupon
Have you ever tried clicking the “Personalize” icon on our site? Go ahead, try it out. It helps you create a Jobfeed which you can then use to personalize your … Continue Reading Jobfeed – What does it mean?
It’s been a busy festive period for the iimjobs.com team and we’ve spent the last 3 months extensively redesigning and testing our new mobile app for both Android and iOS. … Continue Reading The New iimjobs.com Mobile App for Android & iOS