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Elmer Sperry proposed a word with a combination of the two others – Autos and Motivus, which mean self and of motion respectively. The combination gave birth to the term … Continue Reading Gear switching trends in the automotive industry
In order for any business to be even remotely successful, it needs a marketing strategy. With the onset of the digital era, marketing continues to be evolving into newer … Continue Reading Leading your marketing team into the digital age
By Vedanarayanan Vedantham Cricket has gone through multiple rounds of evolution over the last several decades. It started off with just one format – Test Cricket. Excellence during this period … Continue Reading Parallels in the evolution of Cricket & Marketing