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In order for any business to be even remotely successful, it needs a marketing strategy. With the onset of the digital era, marketing continues to be evolving into newer … Continue Reading Leading your marketing team into the digital age
Businesses function best when employees are both satisfied and engaged, so it’s important for managers to consistently measure the level of satisfaction and engagement among their employees in order to … Continue Reading A Closer Look at Employee Satisfaction
In conversation with Mr. Kush Kapoor, AGM – Roseate Hotels and Resorts Please give us a snapshot of your professional and academic background. What responsibilities does your designation entail? I … Continue Reading “To do what people say you cannot do and be your own competition every day is what drives me”, says Kush Kapoor, Area General Manager – Roseate Hotels and Resorts
In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)
In conversation with Mr. Khalid Raza, Senior Program Manager – Talent Development, IBM. Can you describe your role @ IBM? What does it mean to be the “Senior Manager for … Continue Reading “The advantage of working with talent is that it puts you right in the middle of the business that we do and technology we deal with. It makes you aware and informed”, says Khalid Raza, Senior Program Manager for Talent Development, IBM
In conversation with Bipin Preet Singh, Founder & CEO, MobiKwik How and when did you feel the need to start MobiKwik? What makes MobiKwik different from the other mobile wallet … Continue Reading “We look for candidate’s who have the will to stretch themselves with respect to skills and hard work”, says Bipin Preet Singh, Founder & CEO, MobiKwik
Change, the only constant, is yet again knocking at the door. This time it is at the workplace. With the Millennials coming of age, by the end of the next … Continue Reading Modern Workplaces: 7 Ways Millennials are Changing The Rules At Work
In conversation with Albinder Dhindsa, Co-Founder, Grofers How and when did you feel the need to start Grofers? What makes Grofers different from the other grocery apps in the market? We used … Continue Reading “The next big innovation is probably going to be related to how products get delivered to the doorstep of the consumer”, says Albinder Dhindsa, Co-Founder, Grofers
In conversation with Lovleen Bhatia & Kapil Tyagi, Co-founders, Edureka What was the original source of inspiration for you to start Edureka? (Was it based on a personal experience or … Continue Reading “Technology innovation @ Edureka will change the entire learning experience”, says Lovleen Bhatia, Co-founder, Edureka
In conversation with Wishy Arora, Senior Manager – Mobile Products at Cleartrip.com Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading “A good product manager should know how to say no”, says Wishy Arora, Senior Manager – Mobile Products at Cleartrip.com
Coffee with the CEO – In conversation with Anisha Singh, Founder and CEO, mydala.com How and when did you feel the need to start mydala.com? Was it based on a … Continue Reading “We are now India’s largest mobile couponing portal”, says Anisha Singh, Founder and CEO, mydala.com
In conversation with Rahul Choudhary, Vice President & Head – Retail Products, Axis Bank What does a typical work day in your life look like? 7:00 AM: Stop snoozing and … Continue Reading “As a leader you set the culture for the business”, says Rahul Choudhary, Vice President & Head – Retail Products, Axis Bank
In conversation with Bharat Jain, Manager – Equity Research, CRISIL What does a typical work day in your life look like? At the moment, to be honest, any work day … Continue Reading “Flexibility and multi-tasking abilities are critical skills for a Finance professional”, says Bharat Jain, Manager – Equity Research, CRISIL
In conversation with Pankaj Baid, Equity Research Analyst, CRISIL What does a typical work day in your life look like? Well, my typical work day includes a mix of some … Continue Reading Young Achievers – Pankaj Baid, Equity Research Analyst, CRISIL
When the downturn began in 2001, businesses started allocating some of their marketing dollars to search engine advertising as it was more targeted and quantifiable than display advertising. Now they’re … Continue Reading So what do you have more – brain/money?