The Official Blog of iimjobs.com
Getting to know what your website visitors want and giving it to them at just the right time to convert them into active clients is the basis of any marketing … Continue Reading Knowing your Marketing Automation Dashboard
A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what … Continue Reading Managing Your Brand Reputation on Social Media
In order for any business to be even remotely successful, it needs a marketing strategy. With the onset of the digital era, marketing continues to be evolving into newer … Continue Reading Leading your marketing team into the digital age
Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin
In conversation with Mr. Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising @ HyperCITY Retail India Ltd. Give us a snapshot of your professional & academic background. What responsibilities does … Continue Reading “A good marketer can be someone who is ready to unlearn and learn quickly, as the environment we live in is dynamic and changes rapidly”, says Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising at HyperCITY Retail India Ltd.
In conversation with Mr. Abhishek Mishra, AVP – Content Marketing at Tracxn. Please tell us a little about your professional & academic background. What responsibilities does your designation entail? I’m … Continue Reading “To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn
In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)
In conversation with Deepesh Sharma, Digital Marketing Manager, Digital Vidya Please tell us about your professional & academic background. What are your key responsibilities at your current job? I started … Continue Reading “Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya
In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com
By Vedanarayanan Vedantham Cricket has gone through multiple rounds of evolution over the last several decades. It started off with just one format – Test Cricket. Excellence during this period … Continue Reading Parallels in the evolution of Cricket & Marketing
In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current … Continue Reading “A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda
In conversation with Karan Kumar, Product Marketing Manager, Cards Product Business, Citibank India Could you tell us a little about your professional and academic background and how you came to become … Continue Reading “Best insights and tips will come from your users. Meet them and plough back the learnings”, says Karan Kumar, Product Marketing Manager, Citibank
In conversation with Mr. Piyush Agrawal , CEO and Founder, Superprofs.com (Aurus Network) How and when did you feel the need to start Aurus Network? Was it based on a personal … Continue Reading “I always thought of applying technology to solve real world problems”, says Piyush Agarwal, CEO & Founder, Superprofs.com
In conversation with Amit Ranjan, Co-founder & Director of Operations, SlideShare (a LinkedIn company) How and when did you feel the need to start SlideShare? Was it based on a personal … Continue Reading “Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare
Paid Advertising through Marketing Muscle Flex Vs Word of Mouth Driven by Inherent Product Strength By Vedanarayanan Vedantham There are two broad ways in which B2C businesses can grow. The … Continue Reading Paid Advertising Vs Word of Mouth
In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com
In conversation with Vedanarayanan Vedantham, Head of Marketing, Stayzilla Please tell us a little about your professional & academic background. Can you also brief us about your role in your … Continue Reading “Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla
In conversation with Nitesh Naveen, Co-founder & CEO, UNICOM Learning How and when did you feel the need to start UNICOM learning? Was it based on a personal experience or … Continue Reading “Conferences and Seminars are going to become the most effective training and networking platform”, says Nitesh Naveen, Co-founder & CEO, UNICOM Learning
“E-Comm, E-Comm everywhere, not a shop to see” would have been the words of Samuel Taylor Coleridge, had he been born in present day India. The pace at which the … Continue Reading E-Comm, E-Comm everywhere, not a shop to see!
In conversation with Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries Please tell us a little about your professional & academic background. Can you also brief us about your role in … Continue Reading “We engage influencers of each brand to drive awareness”, says Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries
Coffee with the CEO – In conversation with Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals How and when did you feel the need to start Savaari? Was it based … Continue Reading “We plan to be India’s largest car rental company in the next 5 years”, says Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals
Coffee with the CEO – In conversation with Anisha Singh, Founder and CEO, mydala.com How and when did you feel the need to start mydala.com? Was it based on a … Continue Reading “We are now India’s largest mobile couponing portal”, says Anisha Singh, Founder and CEO, mydala.com
In conversation with Subramanian Kalpathi, Consultant at People Business Please tell us a little about your professional & academic background. Can you also brief us about your role in your … Continue Reading Young Achievers – Subramanian Kalpathi, Consultant at People Business
Coffee with the CEO – In conversation with Sanjay Sethi, CEO and Co-founder, ShopClues.com Where do you wish to take ShopClues.com in the next five years? What is your vision … Continue Reading “We pioneered the marketplace model in India”, says Sanjay Sethi, CEO and Co-founder, ShopClues.com
In conversation with Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra Please tell us about your professional & academic background. Also, it would be great if you could brief … Continue Reading Young Achievers – Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra
In conversation with Nidhi Minj, Senior Marketing Manager, Bharti Airtel Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Nidhi Minj, Senior Marketing Manager, Bharti Airtel
Recruitment is a fairly boring industry but there are some organizations (and ad agencies) that do come out with some great creative recruitment adverts to bring a smile to your … Continue Reading 9 Creative Recruitment Ads that Rock!
In conversation with Sayuj Jaganathan, Senior Brand Manager, Cavinkare Please tell us about your professional & academic background. Can you also brief us about your role in your current organization? … Continue Reading Young Achievers – Sayuj Jaganathan, Senior Brand Manager, Cavinkare
In conversation with Navneet Biswas, Trade & Brand Marketing Manager Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Navneet Biswas, Trade & Brand Marketing Manager
In conversation with Aditi Anand, Senior Brand Manager, Flipkart.com Please tell us a little about your professional & academic background. Also please give us a little clarity on your role … Continue Reading Young Achievers – Aditi Anand, Senior Brand Manager, Flipkart.com
Coffee with the CEO – In conversation with Praveen Sinha, Co-Founder & Managing Director, Jabong Tell us what had driven you to venture into e-commerce and start Jabong? I had … Continue Reading “Trust, adoption and customer maturity are the real issues that need tackling on an immediate basis”, says Praveen Sinha, Co-Founder & Managing Director, Jabong
Ever wondered how much a Marketing Director employed with a leading FMCG company earns? What about a CFO in the Real Estate industry? Is 80 lakhs a decent salary to … Continue Reading Top 10 Highest Paying Jobs
In conversation with Prashant Sukhwani, Marketing Manager, Bunge Talk about your professional & academic background. Can you also brief us about your role in your current organization? I completed my … Continue Reading Young Achievers – Prashant Sukhwani, Marketing Manager, Bunge
In conversation with Varun Alagh, Brand Manager – Coke, The Coca-Cola Company Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading Young Achievers – Varun Alagh, Brand Manager – Coke, The Coca-Cola Company
Coffee with the CEO – In conversation with Deep Kalra, Founder & Group CEO, MakeMyTrip What does the future of the OTA industry in India look like? In the last … Continue Reading “Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip
Coffee with the CEO – In conversation with Pradeep Chopra, CEO, Digital Vidya After starting an online marketing company, what had driven you to venture into training and starting a … Continue Reading “Most businesses underestimate the importance of content”, says Pradeep Chopra, CEO, Digital Vidya
![[Infographic] iimjobs.com – State of the Job-O-Sphere – April 2013[Infographic] iimjobs.com – State of the Job-O-Sphere – April 2013](https://i0.wp.com/blog.iimjobs.com/wp-content/uploads/2013/05/infographic-iimjobs-com-e28093-state-of-the-job-o-sphere-e28093-april-2013.png?resize=680%2C476&ssl=1)
Infographics are the new IN so we at iimjobs have started a new monthly infographic series that depicts the state of the Job-o-sphere as per the jobseeker and recruiter activity … Continue Reading [Infographic] iimjobs.com – State of the Job-O-Sphere – April 2013
When the downturn began in 2001, businesses started allocating some of their marketing dollars to search engine advertising as it was more targeted and quantifiable than display advertising. Now they’re … Continue Reading So what do you have more – brain/money?
Selfish – Everyone has a choice and if the consumer figures out that it’s not about them and is only about you, the choice will soon shift elsewhere. False – … Continue Reading Call them marketing sins…