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Getting to know what your website visitors want and giving it to them at just the right time to convert them into active clients is the basis of any marketing … Continue Reading Knowing your Marketing Automation Dashboard
A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what … Continue Reading Managing Your Brand Reputation on Social Media
In order for any business to be even remotely successful, it needs a marketing strategy. With the onset of the digital era, marketing continues to be evolving into newer … Continue Reading Leading your marketing team into the digital age
Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin
In conversation with Mr. Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising @ HyperCITY Retail India Ltd. Give us a snapshot of your professional & academic background. What responsibilities does … Continue Reading “A good marketer can be someone who is ready to unlearn and learn quickly, as the environment we live in is dynamic and changes rapidly”, says Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising at HyperCITY Retail India Ltd.
In conversation with Mr. Abhishek Mishra, AVP – Content Marketing at Tracxn. Please tell us a little about your professional & academic background. What responsibilities does your designation entail? I’m … Continue Reading “To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn
In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)
In conversation with Deepesh Sharma, Digital Marketing Manager, Digital Vidya Please tell us about your professional & academic background. What are your key responsibilities at your current job? I started … Continue Reading “Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya
In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com
By Vedanarayanan Vedantham Cricket has gone through multiple rounds of evolution over the last several decades. It started off with just one format – Test Cricket. Excellence during this period … Continue Reading Parallels in the evolution of Cricket & Marketing
In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current … Continue Reading “A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda
In conversation with Karan Kumar, Product Marketing Manager, Cards Product Business, Citibank India Could you tell us a little about your professional and academic background and how you came to become … Continue Reading “Best insights and tips will come from your users. Meet them and plough back the learnings”, says Karan Kumar, Product Marketing Manager, Citibank
In conversation with Mr. Piyush Agrawal , CEO and Founder, Superprofs.com (Aurus Network) How and when did you feel the need to start Aurus Network? Was it based on a personal … Continue Reading “I always thought of applying technology to solve real world problems”, says Piyush Agarwal, CEO & Founder, Superprofs.com
In conversation with Amit Ranjan, Co-founder & Director of Operations, SlideShare (a LinkedIn company) How and when did you feel the need to start SlideShare? Was it based on a personal … Continue Reading “Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare
Paid Advertising through Marketing Muscle Flex Vs Word of Mouth Driven by Inherent Product Strength By Vedanarayanan Vedantham There are two broad ways in which B2C businesses can grow. The … Continue Reading Paid Advertising Vs Word of Mouth
In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com