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“Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin

Saumitra Prasad is the Chief Marketing Officer at Kokuyo Camlin. With over 20 years of experience in marketing, he’s a Nike fan, and believes brand positioning in fundamental to building … Continue Reading “Brand character is one of the most important elements of brand strategy” – Saumitra Prasad, CMO, Koyuko Camlin

“A good marketer can be someone who is ready to unlearn and learn quickly, as the environment we live in is dynamic and changes rapidly”, says Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising at HyperCITY Retail India Ltd.

In conversation with Mr. Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising @ HyperCITY Retail India Ltd. Give us a snapshot of your professional & academic background. What responsibilities does … Continue Reading “A good marketer can be someone who is ready to unlearn and learn quickly, as the environment we live in is dynamic and changes rapidly”, says Manoj Jain, VP – Marketing, Loyalty and Visual Merchandising at HyperCITY Retail India Ltd.

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“To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn

In conversation with Mr. Abhishek Mishra, AVP – Content Marketing at Tracxn. Please tell us a little about your professional & academic background. What responsibilities does your designation entail? I’m … Continue Reading “To be a successful marketer, it is good to find your niche. In the formative years of your career, choose to do one thing and do it better than everyone else you know”, says Abhishek Mishra, AVP – Content Marketing, Tracxn

“Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

“Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya

In conversation with Deepesh Sharma, Digital Marketing Manager, Digital Vidya Please tell us about your professional & academic background. What are your key responsibilities at your current job? I started … Continue Reading “Just a small tweak can multiply your conversions & such results always motivate you”, says Deepesh Sharma, Digital Marketing Manager, Digital Vidya

“#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com

In Conversation with Saket V. Rao, Vice President and Head of Brand, Housing.com Let’s look at your success path; can you give our readers a bird’s eye view of your … Continue Reading “#Lookup captured our endless pursuit of optimism”, says Saket V. Rao, Vice President and Head of Brand, Housing.com

“A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda

In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current … Continue Reading “A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda

“Best insights and tips will come from your users. Meet them and plough back the learnings”, says Karan Kumar, Product Marketing Manager, Citibank

In conversation with Karan Kumar, Product Marketing Manager, Cards Product Business, Citibank India Could you tell us a little about your professional and academic background and how you came to become … Continue Reading “Best insights and tips will come from your users. Meet them and plough back the learnings”, says Karan Kumar, Product Marketing Manager, Citibank

“I always thought of applying technology to solve real world problems”, says Piyush Agarwal, CEO & Founder, Superprofs.com

In conversation with Mr. Piyush Agrawal , CEO and Founder, Superprofs.com (Aurus Network) How and when did you feel the need to start Aurus Network? Was it based on a personal … Continue Reading “I always thought of applying technology to solve real world problems”, says Piyush Agarwal, CEO & Founder, Superprofs.com

“Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare

“Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare

In conversation with Amit Ranjan, Co-founder & Director of Operations, SlideShare (a LinkedIn company) How and when did you feel the need to start SlideShare? Was it based on a personal … Continue Reading “Our strategy is to market great content and recognize the users”, says Amit Ranjan, Co-founder & Director of Operations, Slideshare

“A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com

In Conversation with Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com Please tell us a little about your professional & academic background.Can you also brief us about your role in your current organization? … Continue Reading “A brand should speak to the customer at an emotional level”, says Abhipraya Kaviratna, AVP Marketing, MakeMyHome.com

“Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla

In conversation with Vedanarayanan Vedantham, Head of Marketing, Stayzilla Please tell us a little about your professional & academic background. Can you also brief us about your role in your … Continue Reading “Analytical skills are very important today with the preponderance of digital channels”, says Vedanarayanan Vedantham, Head of Marketing, Stayzilla

“Conferences and Seminars are going to become the most effective training and networking platform”, says Nitesh Naveen, Co-founder & CEO, UNICOM Learning

In conversation with Nitesh Naveen, Co-founder & CEO, UNICOM Learning How and when did you feel the need to start UNICOM learning? Was it based on a personal experience or … Continue Reading “Conferences and Seminars are going to become the most effective training and networking platform”, says Nitesh Naveen, Co-founder & CEO, UNICOM Learning

“We engage influencers of each brand to drive awareness”, says Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries

In conversation with Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries Please tell us a little about your professional & academic background. Can you also brief us about your role in … Continue Reading “We engage influencers of each brand to drive awareness”, says Lokesh Vishwakarma, Area Sales Manager, Pidilite Industries

“We plan to be India’s largest car rental company in the next 5 years”, says Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals

Coffee with the CEO – In conversation with Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals How and when did you feel the need to start Savaari? Was it based … Continue Reading “We plan to be India’s largest car rental company in the next 5 years”, says Gaurav Aggarwal, Founder & CEO, Savaari Car Rentals

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“We are now India’s largest mobile couponing portal”, says Anisha Singh, Founder and CEO, mydala.com

Coffee with the CEO – In conversation with Anisha Singh, Founder and CEO, mydala.com How and when did you feel the need to start mydala.com? Was it based on a … Continue Reading “We are now India’s largest mobile couponing portal”, says Anisha Singh, Founder and CEO, mydala.com

“We pioneered the marketplace model in India”, says Sanjay Sethi, CEO and Co-founder, ShopClues.com

Coffee with the CEO – In conversation with Sanjay Sethi, CEO and Co-founder, ShopClues.com Where do you wish to take ShopClues.com in the next five years? What is your vision … Continue Reading “We pioneered the marketplace model in India”, says Sanjay Sethi, CEO and Co-founder, ShopClues.com

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Young Achievers – Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra

In conversation with Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra Please tell us about your professional & academic background. Also, it would be great if you could brief … Continue Reading Young Achievers – Meenal Relekar, Sr. Brand Manager at Mahindra & Mahindra

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Young Achievers – Nidhi Minj, Senior Marketing Manager, Bharti Airtel

In conversation with Nidhi Minj, Senior Marketing Manager, Bharti Airtel Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Nidhi Minj, Senior Marketing Manager, Bharti Airtel

Young Achievers – Sayuj Jaganathan, Senior Brand Manager, Cavinkare

In conversation with Sayuj Jaganathan, Senior Brand Manager, Cavinkare Please tell us about your professional & academic background. Can you also brief us about your role in your current organization? … Continue Reading Young Achievers – Sayuj Jaganathan, Senior Brand Manager, Cavinkare

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Young Achievers – Navneet Biswas, Trade & Brand Marketing Manager

In conversation with Navneet Biswas, Trade & Brand Marketing Manager Please tell us about your professional & academic background. Can you also brief us about your role in your current … Continue Reading Young Achievers – Navneet Biswas, Trade & Brand Marketing Manager

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Young Achievers – Aditi Anand, Senior Brand Manager, Flipkart.com

In conversation with Aditi Anand, Senior Brand Manager, Flipkart.com Please tell us a little about your professional & academic background. Also please give us a little clarity on your role … Continue Reading Young Achievers – Aditi Anand, Senior Brand Manager, Flipkart.com

praveen sinha

“Trust, adoption and customer maturity are the real issues that need tackling on an immediate basis”, says Praveen Sinha, Co-Founder & Managing Director, Jabong

Coffee with the CEO – In conversation with Praveen Sinha, Co-Founder & Managing Director, Jabong Tell us what had driven you to venture into e-commerce and start Jabong? I had … Continue Reading “Trust, adoption and customer maturity are the real issues that need tackling on an immediate basis”, says Praveen Sinha, Co-Founder & Managing Director, Jabong

Young Achievers – Varun Alagh, Brand Manager – Coke, The Coca-Cola Company

In conversation with Varun Alagh, Brand Manager – Coke, The Coca-Cola Company Please tell us about your professional & academic background. Can you also brief us about your role in … Continue Reading Young Achievers – Varun Alagh, Brand Manager – Coke, The Coca-Cola Company

Personalization will be a big part of e-commerce moving forward, says Deep Kalra, Founder & Group CEO, MakeMyTrip

“Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip

Coffee with the CEO – In conversation with Deep Kalra, Founder & Group CEO, MakeMyTrip What does the future of the OTA industry in India look like? In the last … Continue Reading “Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip

“Most businesses underestimate the importance of content”, says Pradeep Chopra, CEO, Digital Vidya

Coffee with the CEO – In conversation with Pradeep Chopra, CEO, Digital Vidya After starting an online marketing company, what had driven you to venture into training and starting a … Continue Reading “Most businesses underestimate the importance of content”, says Pradeep Chopra, CEO, Digital Vidya

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