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Social networking plays a key role in many of our lives. It has almost become essential to be active on social media given the current trends in professional sectors. This … Continue Reading 5 Ways To Use Your Network To Get The Next Job
A recent incident at Seattle, Starbucks opened the public’s eyes wide. Two black men were arrested by the Philadelphia police, for no fault of their own. In fact, they were … Continue Reading What Starbucks teaches us about corporate inclusiveness
Getting to know what your website visitors want and giving it to them at just the right time to convert them into active clients is the basis of any marketing … Continue Reading Knowing your Marketing Automation Dashboard
If changing (or finding) a job was a concern for you in 2017, you’d be happy to know that 2018 has far more positive indicators for you. Employment growth is … Continue Reading Hiring trends to look out for in the 2018 fiscal year
A lot of people rave about how social media is a blight on the society; an addiction one can’t get rid of; or just another excuse to procrastinate. But what … Continue Reading Managing Your Brand Reputation on Social Media
In order for any business to be even remotely successful, it needs a marketing strategy. With the onset of the digital era, marketing continues to be evolving into newer … Continue Reading Leading your marketing team into the digital age
We are at an age where humans can chat with machines and robots. The eternal fear that robots might replace humans is omnipresent. This fear is natural. It is the … Continue Reading What will hiring look like in 2020?
The shift may have happened without you realising it, but social media has become one of the most common platforms for recruiters to select potential candidates now. Facebook, Twitter, LinkedIn … Continue Reading The Top 5 Parameters Recruiters Look For
In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)
Well, as promised earlier, we bring to you the second edition of the ‘Top Indian HR Experts to Follow’. After scouring the web for days, we have compiled this edition … Continue Reading Top Indian HR Experts to Follow – Part 2
No organization can reach its true potential without a strong backbone, and you guessed it right – I’m talking about the HR department. From acquiring a well – qualified workforce … Continue Reading Top Indian HR Experts to Follow – Part 1
In conversation with Manas Wadhwa, Co-Founder & CEO, WeddingPlz.com How and when did you feel the need to start WeddingPlz? Was it based on a personal experience or did you … Continue Reading “We want to reach a point where there is no education barrier for using our product”, says Manas Wadhwa, Co-Founder & CEO, WeddingPlz.com
In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current … Continue Reading “A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda
In conversation with Reena Roy, Social Media Recruitment & Branding Leader, IBM Can you describe your role @ IBM? What does it mean to be the “Social Media Recruitment & … Continue Reading “IBM has a performance-based culture that talented people find very attractive”, says Reena Roy, Social Media Recruitment & Branding Leader, IBM
“E-Comm, E-Comm everywhere, not a shop to see” would have been the words of Samuel Taylor Coleridge, had he been born in present day India. The pace at which the … Continue Reading E-Comm, E-Comm everywhere, not a shop to see!
HR Chronicles – In conversation with Neha Gupta, Director HR, Everest Group What is the most important trait that you look for in a candidate irrespective of the job description … Continue Reading HR Chronicles – “Stay Networked”, says Neha Gupta, Director HR, Everest Group
Coffee with the CEO – In conversation with Deep Kalra, Founder & Group CEO, MakeMyTrip What does the future of the OTA industry in India look like? In the last … Continue Reading “Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip
When the downturn began in 2001, businesses started allocating some of their marketing dollars to search engine advertising as it was more targeted and quantifiable than display advertising. Now they’re … Continue Reading So what do you have more – brain/money?