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“Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

In conversation with Mr. Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited). Please tell us a little about your professional & academic background. What responsibilities does your designation entail? Let us … Continue Reading “Marketing in my view cannot be reduced to a set of moves. Assessing what people want and giving it to them is a very linear and over-simplified definition of marketing”, says Ritesh Ghosal, CMO, Croma (Infiniti Retail Limited)

weddinggplz

“We want to reach a point where there is no education barrier for using our product”, says Manas Wadhwa, Co-Founder & CEO, WeddingPlz.com

In conversation with Manas Wadhwa, Co-Founder & CEO, WeddingPlz.com How and when did you feel the need to start WeddingPlz? Was it based on a personal experience or did you … Continue Reading “We want to reach a point where there is no education barrier for using our product”, says Manas Wadhwa, Co-Founder & CEO, WeddingPlz.com

“A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda

In conversation with Mohit Ahuja, VP Marketing, foodpanda Can you elaborate on your journey to where you are today? Can you also brief us about your role in your current … Continue Reading “A truly fantastic product does not need extensive marketing at all and that should be the standard to strive for”, says Mohit Ahuja, VP Marketing, foodpanda

ibm

“IBM has a performance-based culture that talented people find very attractive”, says Reena Roy, Social Media Recruitment & Branding Leader, IBM

In conversation with Reena Roy, Social Media Recruitment & Branding Leader, IBM Can you describe your role @ IBM? What does it mean to be the “Social Media Recruitment & … Continue Reading “IBM has a performance-based culture that talented people find very attractive”, says Reena Roy, Social Media Recruitment & Branding Leader, IBM

everest group

HR Chronicles – “Stay Networked”, says Neha Gupta, Director HR, Everest Group

HR Chronicles – In conversation with Neha Gupta, Director HR, Everest Group What is the most important trait that you look for in a candidate irrespective of the job description … Continue Reading HR Chronicles – “Stay Networked”, says Neha Gupta, Director HR, Everest Group

Personalization will be a big part of e-commerce moving forward, says Deep Kalra, Founder & Group CEO, MakeMyTrip

“Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip

Coffee with the CEO – In conversation with Deep Kalra, Founder & Group CEO, MakeMyTrip What does the future of the OTA industry in India look like? In the last … Continue Reading “Personalization will be a big part of e-commerce moving forward”, says Deep Kalra, Founder & Group CEO, MakeMyTrip